Virat Kohli's IPL Money Machine: The Untold Story of His Business Empire & How You Can Make Millions Too!

 Virat Kohli's IPL Money Machine: The Untold Story of His Business Empire & How You Can Make Millions Too!

Virat Kohli is not just one of the greatest cricketers of our generation—he is also a business mogul with an empire that extends far beyond the cricket field. While his batting skills have made him a household name, his business acumen has helped him build an ever-growing fortune through brand endorsements, strategic investments, and his own lifestyle brand, One8.

In this blog, we’ll take an in-depth look at how Kohli turned his name into a business empire, his success with One8, and how he became one of the highest-paid athletes in the world.

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Step 1: From Cricketer to Business Icon

Virat Kohli’s rise to business success wasn’t accidental. With an unmatched global fan following, he has leveraged his brand value to create multiple revenue streams outside cricket.

1. Brand Endorsements – A Billion-Dollar Play

Kohli is one of the most sought-after brand ambassadors, working with global giants such as:

• Puma – A long-term partnership worth over ₹100 crore.

• Audi – He is the face of Audi in India and owns several luxury models.

• Myntra – Kohli and his wife, Anushka Sharma, endorse this fashion e-commerce giant.

• Vivo & MRF – Sponsorship deals worth crores.

• Blue Tribe Foods – A plant-based meat brand that aligns with his fitness values.

These endorsements have made him one of the highest-paid athletes in the world, earning over ₹250 crore per year just from sponsorships.

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Step 2: The Success of One8 – Kohli’s Own Lifestyle Brand

While brand endorsements bring massive revenue, Kohli took it a step further by launching his own brand—One8, in collaboration with Puma.

What is One8?

One8 is a premium lifestyle and fitness brand that includes:

• Sportswear – Apparel, shoes, and accessories.

• One8 Commune – A chain of high-end restaurants across India.

• Fragrances & Grooming Products – Perfumes and self-care products designed for the modern man.

How One8 Became a Success

• Powerful Branding – With Kohli's name attached, One8 immediately became a premium brand.

• Strategic Partnerships – Collaborating with Puma ensured quality and global reach.

• Expanding Into Food & Hospitality – One8 Commune restaurants are now in major cities like Mumbai, Delhi, and Pune.

• Targeting Fitness Enthusiasts – The brand aligns with Kohli’s image as a fitness icon, attracting young consumers.

One8 has become a ₹200+ crore brand, proving that Kohli isn’t just an athlete—he’s a smart businessman.

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Step 3: Smart Investments That Grow His Wealth

Kohli doesn’t just earn from cricket and endorsements—he invests wisely in businesses and startups that align with his vision. Some of his key investments include:

• Sport Convo – A UK-based social media platform focused on sports discussions.

• Chisel Gym & Fitness Chain – A fitness startup promoting Kohli’s healthy lifestyle values.

• Wrogn – A trendy fashion brand co-owned by Kohli, which is a hit among millennials.

• Digit Insurance – An insurtech startup where Kohli holds equity, now valued at over $3.5 billion.

These investments ensure that Kohli’s fortune continues to grow even after his cricketing career.

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Step 4: Social Media & Digital Influence – The Power of Virality

With over 270 million followers on Instagram, Kohli is a social media powerhouse. His digital presence allows him to:

• Promote His Own Brands – Free advertising for One8 and Wrogn.

• Attract More Endorsements – Brands pay premium rates for a post on his page.

• Engage Directly with Fans – Strengthening his brand image as an approachable and inspiring figure.

Kohli’s social media empire alone is worth millions in brand deals every year, proving that digital influence is a key asset in modern business.

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Step 5: The Future of Virat Kohli’s Business Empire

What’s next for Kohli’s entrepreneurial journey? Industry experts predict:

• Global Expansion of One8 – Entering international markets in fitness and apparel.

• More Investments in Tech & Startups – Expanding his portfolio in AI, fitness tech, and e-commerce.

• Owning a Sports Team – Following legends like Michael Jordan, Kohli might invest in an IPL or football team in the future.

With his smart business moves, Kohli is set to become one of the richest athletes in history, proving that the right mix of talent, branding, and investments can create a lasting legacy beyond sports.

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Final Thoughts: What Entrepreneurs Can Learn from Virat Kohli

Kohli’s success is more than just cricket—it’s a blueprint for building a powerful personal brand and using it to create multiple revenue streams. Whether you're an athlete, influencer, or entrepreneur, here are key takeaways from Kohli’s business journey:

• Leverage Your Strengths – Build businesses around what you’re passionate about.

• Invest Wisely – Focus on long-term wealth, not just quick profits.

• Create Your Own Brand – Don’t just endorse—own your brand like One8.

• Use Social Media to Your Advantage – Your digital presence is a business asset.

Virat Kohli is not just a cricketer—he’s a business empire in motion.